As entrepreneurs, we are constantly looking for new ways to connect with our audience. Incorporating events into your business model is not only strategic but can also be an extremely powerful tool. As a business event strategist, clients always ask me how can they generate better ticket sales and get butts in seats. 

There are several strategies that are implemented to help you get butts in seats. Here are five effective ways to connect with your event audience.

Establish Event Branding

Creating consistent and compelling event graphics is essential when marketing and promoting your event.  The event brand will easily help your audience identify your event and establish familiarity. Your event brand should include a compelling: event name, colors, fonts, and graphic style.  

Understand the Emotional Connection

You should always ask yourself: What do you want your event audience to feel?  What are the impact and uniqueness your event will bring? Why should they attend this event? What is the outcome that you want attendees to have.  Answering these questions will help you establish the benefits and pain points that will result in effective event marketing to target the right audience and increase ticket sales.  

Create an Online Hub

Your event audience will need a place to connect with like-minded people.  Creating an online hub allows you as the event host/organizer to provide event updates, create polls, and share ticket discounts/specials. The easiest way to establish your online hub is by creating a Facebook Event Page and/or Facebook Group. You can also use the online hub after the event and continue the connection by strategically creating opportunities to highlight your business services. 

Show the Face Behind the Event

It is imperative for attendees to see you as the person behind the event.  Use the online hub so attendees can get to know you by showcasing your expertise, thereby, increasing your credibility. Let them see what they will miss by not attending this event (The Fear of Missing Out Effect) Remember, when you’re authentic, the connection will follow and so will the ticket sales.

Invite Industry Influencer(s)

Become familiar with notable industry influencers who you feel will share your values, compliments your brand, and will resonate with your audience.  The industry influencer should help set the stage for what your attendees will experience.   Be strategic with how you incorporate and maximize influencers in your event marketing and promotions.

Feel free to download the 5 Steps to a Stress-free Business Event e-guide to help you get started in planning your next business event.

If you would like to discuss any of the event ideas listed or have your own event idea schedule an Event Clarity Session today.