Recently, one of the ladies in my biz circle who is also an event planner asked if I could serve as a breakout room host for her client’s event. This event was a virtual meetup that specifically targeted a focus/marketing research group. The client’s (a nonprofit organization) objective was to obtain feedback from attendees, vendors, and collaborators about their experiences to help the client improve their services and products.  Here are few tips to create this type of virtual meetup. The Event Format Outline

• Create an agenda and/or timeline
• Determine which platform that you will you to host the event ( I would recommend either Zoom or Google Meet
• Develop a shortlist of questions to help you achieve your event objectives
• Create ice breakers to help with engagement
• Incorporate prizes of your products
• You can also use music during the welcome and closing of the event
• Create a mini script for your intro and outro

 Craft Your Email Message The first section of your email message should include:

• Thank your list them for their support
• Highlight any achievements/milestones of the business within the last year
• Mention the upcoming goals for the business

The second section of  your email message should include the invitation to the virtual meetup:

• State what is the objective of this event
• The importance of their participation
• Date and Time
• Registration link

Do you want to create a virtual focus group to help improve your business?  Let discuss. Schedule an Event Clarity Session with me.